EMAIL NEWSLETTER 2 // The Entrepreneur Digital Space is NOT Saturated...Here's Why
Last week I had an errand to run, and ofcourse there was a biz lesson...
Hello Butterfly! 2020 is almost over. OH MY GOODNESS...ithas been a YEAR. Not all was negative. There weredefinitely blessings taking place. Here is a virtual hugfor 2020.
Now for the story time. I have (3) plants. My plants,unfortunately suffered from attack of the gnats. This isnot cool. I am new to taking care of plants. So myknowledge is limited to watering and datz it. LOL. Noworries...I am learning more. Anyway...it was time for meto re-pot the plants, because my natural efforts were notworking very well. This process meant that I needed some soil. Here is where the biz lessons start... I have Home Depot and Lowes in my neighborhood. I also wanted to check Big Lots and Wal Mart. The lessons are in inventory...customer service...and market saturation.
Market Saturation : No such thing. Literally, I was readyto spend my money at one of the four locations. Did youhear that? I was willing to search (4) different brandsthat sell items in the same niche. So whatever it is youwanna start and own...don't think there is not room foryour version. Online and offline shoppers need variety.
Customer Service : All I expect is HELLO...WELCOME...MAY IHELP YOU. One of the three (3) will do. The ONLY store outof the (4) that did that was Lowes. They were the lastplace I checked. So be patient...people might go with wellknown creators first before they check you. You never knowthe customers journey before they get to you. So, alwaysbe POLITE. You will be surprised at how many digitalbrands are well known with (not so great) customer service.
Inventory : Two locations didn't have indoor soil instock. Big Lots didn't have it, but they had customerservice that told me that they would have it in thespring. If you don't have what your customer needs...benice and let them know when you will be back in stock.This will leave a good feeling with the client/customerand they will likely buy something else you have. Enjoy the rest of your 2020. I will be back in your inbox in 2021. Thank you for ALL of your support and opened emails!
By Me Monique Copyright 2020. ALL RIGHTS RESERVED.