Is Having a Niche Important?
Will having a Niche help my Brand grow?
Before My Niche
We have all heard about having a niche. In the online content creator community niching down is encouraged for growth. In this Blog post I am going to share my experience with niching down. I have experience on both sides of the fence. I did not believe the hype at first. So is a niche important or not?
When I started my Instagram account I was so afraid to post myself. So I decided to start sharing information about my Personal Blog experience. By only talking about my Blog I could post quotes and Titles of my Blog. I did not have to post my face. That was a nice way for me to learn the IG platform. I am wise enough to know that before posting your face online, you need to know how to have control over the post. IG has really good safety features for you to be able to protect your post online.
After Educating Myself
After educating myself about the platform, I was ready to show my face. This phase allowed me to meet my small tribe "in person." This naturally lead to more followers to grow my tribe. While I was Blogging and growing, I knew I could offer my audience more. Being online and learning about the online business industry really educated me on where I wanted to start focusing my efforts.
Blogging is only a part of my skill set. I love to talk. I love helping people. I love entrepreneurship. So I needed to find a business niche. So four months into my online journey I scheduled a few professional Strategy Calls. Each one taught me different things. I knew that I really enjoyed Website building and the subject of SEO. So I decided to enroll in a few online Web Building Courses. I landed on my niche, Web Development. When I declared my niche to my followers they loved it and I quickly began to pick up more targeted interest.
YES, having a niche was a benefit to me. Having my Web Development niche helped to immediately connect to other female Web Developers. I am now able to curate each post, each caption, and each Blog post with specific focus. My business of Web Development includes Graphic design and Brand Strategy.
Brand Strategy is something every entrepreneur can benefit from. There are many Strategist available, and now I am one of them. So my online business is in its own lane and steadily growing.
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